Before you sign up
Will this work on your traffic?
We keep a slice of your visitors on your original page, then compare. That is the only way to know a change actually helped — and it only works if enough people come through. Some sites do not have the traffic yet. This tells you which one you are, in about ten seconds.
Why would a company tell you not to buy?
Because the alternative is worse. If we take your money and your traffic cannot support a measurement, you get a dashboard full of numbers that move around on their own and no way to tell whether any of it worked. You would leave, and you would be right to.
The honest version costs us some signups and saves you a quarter. We would rather have the second conversation, when your traffic is ready.
What the estimate is doing
We work out how many visits it takes to tell a real 20% improvement apart from luck, given how often your page converts today. Rarer conversions need more visits — that is arithmetic, not pessimism.
If you did not give us your own conversion rate we use a typical figure for sites like yours. Those vary enormously, so the answer stays deliberately coarse — “a few months”, not “nine months”. Once your own traffic is running we replace the guess with your real number.
Not sure what to test first? See what it looks like on a real page, or ask us.